Aspen Avionics Management Team

Mark Ferrari, Vice President Avionics & Electronics

As Vice President, Business Aviation Sales and Marketing for The NORDAM Group, Mark was responsible for revenue results of $350 million. Prior to NORDAM, he had a successful tenure at Honeywell’s Business Regional & General Aviation division where he began as a sales representative and worked his way up to Director of Aftermarket Sales. Mark is a Six Sigma Green Belt and a private pilot with an instrument rating.

Jeff Weiand, Chief Financial Officer

Jeff joined Aspen Avionics as Chief Financial Officer in June 2021.  As a Certified Public Accountant (CPA), Jeff brings 20-plus years of finance and accounting experience with Fortune 500 companies, large public accounting firms, and smaller entrepreneurial/start-up organizations.  His diverse expertise in finance and accounting is underscored with a strategic focus on business growth, profitability through process improvements, supply chain optimization, and organizational development.

A graduate of the University of Wisconsin, Madison with a bachelor’s degree in business administration (finance and accounting), Jeff has rapidly risen to leadership roles in major organizations such as Honeywell.  He now brings his considerable experience to help grow Aspen Avionics.

Richard "Rich" Cimino, Vice President Engineering, Avionics & Electronics, AIRO Drone

As Vice President of Engineering, Rich is responsible for leading engineering strategy and execution at Aspen Avionics, as well as engineering initiatives across AIRO's US-based drone business.  He oversees product development, system and manufacturing engineering, certification, and technology roadmaps, working closely with AIRO's business leadership.  Cimino is an accomplished executive with more than 20 years of experience leading aerospace, defense, autonomous systems, and advanced technology organizations.  Prior to joining AIRO, Rich held engineering leadership positions at Anduril Industries where he led Counter-UAS, Air Defense, and autonomous systems programs.  He also held senior engineering leadership roles at Panasonic Avionics, directing large-scale software and hardware development programs for next-generation in-flight entertainment and connectivity systems.

Rich holds a Master of Business Administration in Strategy and Finance from the University of California, Irvine, Paul Merage School of Business, and a Bachelor of Science in Electrical Engineering from San Diego State University. He holds certifications in SAFe® Agile, Scrum, product management, and artificial intelligence applications.

Sam Wallace, Vice President of Operations

Joining Aspen Avionics in 2015, Sam brings over 13 years of experience in manufacturing operations experience to the company.  He is responsible for leading a large and multi-faceted workforce to help grow and mature Aspen's manufacturing processes. 

Sam started his career as a manufacturing engineer for Smiths Detection in Maryland and was later promoted to factory manager for Integrated Systems.  In his prior role at Aspen, he held the position of director of quality.  He holds a Bachelor of Science degree in mechanical engineering from the University of Maryland, Baltimore County (UMBC).

Perri Coyne, Director of Marketing Operations

As Director of Marketing Operations, Perri Coyne brings over 26 years of aviation experience in marketing communication roles to Aspen Avionics.  Starting out as a marketing manager for Page Avjet Corporation which later became the Signature Flight Support FBO chain, Perri was a key part of the team to transform the company branding from Page Avjet to Signature Flight Support which now has over 100 locations worldwide and received the employee of the year award for her contributions.  Later, Perri joined Honeywell Aerospace, where for 12 years she led the company’s Business and General Aviation avionics marketing efforts and, where she received the prestigious Chairman’s Award for Excellence.

At Aspen Avionics, Perri is responsible for overall branding (advertising, print, digital, video, social media), media relations, lead generation, trade shows, social media, web development and, customer relationship marketing.  She is a student pilot currently working on earning her private pilot license.